Magpie Syndrome

Is it so difficult for us Technology people to let go of the bells and whistles of technology? I say not when we take the time to understand how a technology solution may impact a business. The sooner us "technologists" start to listen and talk the language of business people then the bells and whistles will mean less. In a session with with John Zachman a couple of years back we discussed the merits of Enterprise Architecture and what this means for a business. When you consider the Zachman Framework (http://www.zifa.com/) it becomes painfully obvious that technology is only about 20% of it.
At Gen-i since, since Telecom purchased Computerland and Gen-i, we talk about ICT (Information Communication Technology) all of the time. I put it to you that if you look at those three words you get nothing by themselves until you start to consider how the convergence of their meaning can have an impact on your business. "Convergence" is where it is at and this construct, if I can put it like that, is where all the difference will be made. It is about how these aspects work together to make our businesses more effective in producing output for whatever our client base so desire.
The "magpie syndrome" I refer to in the title, is when we forget about the business objectives and just focus on the "shiny things" that IT can do itself and not what it can do for our businesses.
More rants to come.